The plan for Hell in a Cell was going
to be John Cena against CM Punk. That much was painfully obvious,
given the finish of the Night of Champions Pay Per View. The double
pinfall was a logical build to the potential John Cena against CM
Punk WWE Championship match. Of course, John Cena's shoulder injury
is more severe. Especially given a high performance match such as
Hell in a Cell, such an injury might cripple how good the match can
be.
WWE's back up plan is Ryback. This is
an interesting plan for a number of reasons. For one, WWE kind of
books themselves into a corner with this one. Punk losing the title
right now would kind of put a bullet in any future plans involving
the Rock against CM Punk at Royal Rumble. On the other hand, having
Ryback lose inside Hell in a Cell would mean that he's just another
guy.
Ryback has really been built up over
the past six months. Granted, it might be about six months too soon
to put the title on him. Goldberg got the WCW Championship ten months
into his WCW run. Then again, given the current state of the WWE
product, they might as well go for broke, and put the belt on Ryback.
It's not like they have much less to
lose. Business is not what it used to be be. Interest is down, and
the ratings took a hit over the last number of weeks. Ever since the
three hour RAWs started in July, there has been a downward spiral.
Oversaturation was what killed WCW, and the same thing is causing WWE
to take a tremendous hit.
Just stop and consider one point, is
Ryback really the worst choice to put that belt on? WWE might as well
try something daring for once. If it doesn't work, put the belt on
someone else in a few months. But what if it does work? You could
have a new white hot superstar on your hands to rekindle fan
interests. Vince McMahon has gotten soft, and has played a rather
safe game.
Of course, there is a chance John Cena
will still try and go for Hell in a Cell. WWE is running a test run
of Ryback against CM Punk matches on house shows. Likely those
matches will end in some kind of disqualification finishes. So while
Cena against Punk is the plan, Ryback is an interesting backup. While
some might argue he's not ready for the title, WWE is more than ready
for something new. You never know what might happen. If he's a bomb,
it's not like WWE has too far to drop. They'll recover, even if they
have go back to the same old hands. Punk's reign just hit the skids
over the past couple of months.
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